Description
Retail is changing at a faster rate than ever before, driven principally by changes in consumer behaviour, enabled by technology. This provides opportunities for novel concepts, ideas and business models to play a role in creating a successful future retail environment.
This module equips aspiring entrepreneurs with the knowledge and skills needed to create a successful and socially responsible retail business in the modern world.ÌýThroughout this course, we will explore a variety of well-established and emerging retail business models while emphasizing the critical role of sustainability and customer centricity in today's ecologically conscious era.Ìý
This course will cover the end-to-end customer journey, experiential retail, last mile and last yard delivery and consumer and retail analytics. The challenges and opportunities in sharing economy sector will be discussed trough lecture content and guest speaker presentation.
The course will draw on guest speakers, site visits and case studies.
Module deliveries for 2024/25 academic year
Last updated
This module description was last updated on 19th August 2024.
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