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Description
This module explores the instrumental role of language - how it works and how it is put to work - in different professional and cultural contexts. It is designed for anyone interested in how language is used to achieve different goals in the world of work. It will draw on key approaches to analysing different genres of spoken and written discourse to demonstrate how these can illuminate situations and interactions and sometimes even solve problems specific to different contexts of work. The approaches are applied to language in different industries (e.g. business, law, healthcare, education), and different types of communication (e.g. branding, public messaging, small talk, online customer reviews, etc.) to explore issues of culture, marketization and power in the workplace. Students will be encouraged to draw on their own personal, professional and cultural backgrounds to discuss and evaluate communicative situations where language plays a crucial role.
Although there are no pre-requisites for the module, it will be most suitable for students with some experience of discourse analysis.
Module deliveries for 2024/25 academic year
Last updated
This module description was last updated on 8th April 2024.
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