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Description
This is an advanced module and designed for students who have studied management topics previously. The content will cover complex topics which are not suited to students with no prior knowledge of subjects related to the field.
How do firms develop and conduct their strategy when operating across national borders? This course is designed to expose students to fundamental and advanced issues in international strategy enabling them to analyse opportunities and challenges from the point of view of business analysts and practising general managers.
The course provides students with frameworks and tools to identify and measure cross-cultural and market-economy differences across national markets. It will hone their critical and analytical thinking to understand the impact of these differences on distinct types of firms. Students will learn how firms strategize when they internationalise across borders, as well as the operational roles and relationships across the different entities of a multinational corporation. Special attention is paid to international strategy and emerging markets.
The course consists of a mix of lectures and seminars. Lectures introduce theoretical models and analytical tools. Seminars apply these tools to real-life situations faced by companies operating in multiple markets through discussion-based analysis of business cases.
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Module deliveries for 2024/25 academic year
Last updated
This module description was last updated on 8th April 2024.
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