Entrepreneurial Marketing Strategy and Branding (MSIN0099)

Key information

Faculty: Faculty of Engineering Sciences
Teaching department: UCL School of Management
Credit value: 15

Restrictions: Module is only available to students on the following programmes: - MSc Entrepreneurship - School of Management PGT Affiliates
Timetable

Alternative credit options

There are no alternative credit options available for this module.

Description

This module introduces the key marketing strategy concepts and methods relevant to startups and early stage entrepreneurs, and students are furnished with tools and frameworks to apply these concepts to a start-up venture in a practical and effective way.

The first marketing challenge when testing and launching a start-up is building the initial crowd of customers on a very limited budget. With that in mind, this course kicks off with methods to build this early tribe by creating a brand that resonates with a target customer group, then dives into the marketing tactics that can be utilised to reach early customers. Students also learn how to develop a clear objective-led marketing strategy for a later stage start-up; develop an understanding of online and offline marketing channels; and learn how to utilise data and analytics tools in order to make decisions about the effectiveness of the marketing activities being utilised.

Module deliveries for 2024/25 academic year

Intended teaching term: Term 2 听听听 Postgraduate (FHEQ Level 7)

Teaching and assessment

Mode of study: In person
Methods of assessment: 40% Other form of assessment

60% Coursework
Mark scheme: Numeric Marks

Other information

Number of students on module in previous year: 59
Module leader: Mrs Christina Richardson
Who to contact for more information: mgmt-postgraduate@ucl.ac.uk

Last updated

This module description was last updated on 8th April 2024.

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