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Description
This is an advanced module and designed for students who have studied management topics previously. The content will cover complex topics which are not suited to students with no prior knowledge of subjects related to the field.
Organisations strive to align their competencies and resources to build and enhance relationships with their customers and wider ecosystem partners. These relationships deliver intrinsic benefits to reach multiple audiences, extend engagement and boost value creation.
The evolution of digital technologies, changing customer trends and proliferation of product, service and brand choice, means that organisations must be evermore impactful in the way they reach and engage fragmented audiences in order to create meaningful digital relationships.
In this course, we explore how organisations reach, engage and retain connected consumers and build long-lasting relationships through effective digital marketing initiatives and campaigns. We also investigate how marketing communications activities are designed to educate, excite and engage consumers through mobile, interactive and other digital channels.
Students on this course gain hands-on and practical experience of creating and designing digital marketing activities that drive value for organisations and their customers.
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Module deliveries for 2024/25 academic year
Last updated
This module description was last updated on 8th April 2024.
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