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Description
This module focuses on two main aspects: the study of external and internal environment and foundational concepts and tools to inform and support the formulation and implementation of strategic decisions. The materials are designed to expose students to fundamental and advanced issues in competitive business environments and enable them to analyse opportunities and challenges from the point of view of business analysts and practicing general managers.
In this course the students will learn about: theory-based models and how to apply them for the analysis of real business scenarios; how to choose among established strategies in different scenarios; and how to critically evaluate key trends in the strategic management field. The content of the module will cover topics such as industry analysis, resources and capabilities, business model innovation, and scenario planning.
Each seminar and workshop focus on the analysis of a specific business case. Sessions involve preparation each week including readings from the course text book, research papers, and case studies. This course is relevant for anyone who intends to pursue a managerial career in the context of established multinational corporations or entrepreneurial firms. At the same time, the course is also beneficial to anyone who wishes to pursue a career as an analyst in consulting and finance.
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Module deliveries for 2024/25 academic year
Last updated
This module description was last updated on 8th April 2024.
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