Description
This module will provide students with the necessary skills to undertake effective business research. Students will develop a critical awareness of the strengths and weaknesses of a range of research strategies and methods commonly used when undertaking business research. During the course students will identify and develop a research question and design an appropriate research strategy. The module equips students with the essential knowledge and skills to successfully plan and implement an independent extended research project (MSIN0067), completed in the final year of the IMB BSc Degree.
The aims of the module are:
· To provide an understanding of the key concepts in business research methods
· To develop the skills required to critique published research
· To share a range of data collection methods used in business research
· To provide students with practical experience of conducting research
· To equip students with the essential skills required to undertake an independent extended project.
All sessions will be interactive and include open class and small group discussions and group working.
Module deliveries for 2024/25 academic year
Last updated
This module description was last updated on 19th August 2024.
Ìý