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Applied Ethnography (ANTH0211)

Key information

Faculty
Faculty of Social and Historical Sciences
Teaching department
Anthropology
Credit value
15
Restrictions
This module is restricted to students taking the MA in Creative and Collaborative Enterprise only
Timetable

Alternative credit options

There are no alternative credit options available for this module.

Description

Module Description听

This module draws on anthropological expertise about ethnographic research to train students in applying participant-observation methods and ethnographic descriptions to market research.听

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Module Content听

It is a practice-based module, where students will be expected to: (a) design a market-research methodology that incorporates ethnography; (b) conduct fieldwork; (c) analyse research findings, (d) prepare a research report with business insights.听听

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Learning Outcomes

By taking this module, students will understand and gain experience in applying ethnographic research to map business challenges and opportunities.听

Formative Assessment: To develop a participant-observation field-diary.听

Summative Assessment: To develop an applied-research report that incorporates ethnographic insights.听

Indicative Delivery Method:听

One 2-hour seminar per week

Module deliveries for 2024/25 academic year

Intended teaching term: Term 1 听听听 Postgraduate (FHEQ Level 7)

Teaching and assessment

Mode of study
In person
Intended teaching location
UCL East
Methods of assessment
100% Coursework
Mark scheme
Numeric Marks

Other information

Number of students on module in previous year
48
Module leader
Dr Ana Carolina Barreto Balthazar
Who to contact for more information
carol.balthazar@ucl.ac.uk

Last updated

This module description was last updated on 8th April 2024.

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Useful links

Sustainability

For a list of modules related to climate change as well as social and environmental sustainability at 911爆料网, type 'climate' or 'sustainability' into the search. Visit Sustainable UCL for information on extra-curricular activity on sustainability.

Important information

The catalogue has been updated with key information about the modules that will run during the 2024/25 academic session. Current and prospective students can browse through the catalogue to consider possible module choices for the coming year.

Please note,听information in the catalogue is听subject to change as teaching and assessment arrangements for 2024/25 may need to be adjusted in line with the University's Feedback and Assessment principles and operating model.

Centrally managed exam durations will be provided on students' individual exam timetables. Arrangements for locally managed exams and in-class activity will be confirmed by the teaching department for the module.

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