Description
In this theoretical module, you will be introduced to key ideas and concepts for researching and understanding media texts starting with the Paris school of semiotics right through to the latest thinking about multimodality being developed here at 911±¬ÁÏÍø. You will study the narrative structure of specific media texts, such as films, TV programmes, magazine covers, posters, comic books, websites, animation, digital games, and immersive experiences. You will learn textual concepts including media semiotics, Roland Barthes’ concepts of denoted and connoted meanings and myth, and theories born here at the Institute of Education to account for the way our communication is increasingly multimodal – that is to say we no longer just use the mode of writing, but a combination of other visual, auditory, and embodied modes. You will be given a variety of social semiotic frameworks to support you with analysing media texts. You will have the chance to practise your discussion and writing skills and, in doing this, gain a foundation for subsequent modules.
Module deliveries for 2024/25 academic year
Last updated
This module description was last updated on 19th August 2024.
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